While he has always had a reputation for his slightly eccentric beliefs, Corrie stalwart William Roache has had a particularly mad quote-filled week.
Just last week we suggested that 'Bonking' Bill was running the risk of going 'Full Icke' when he appeared on This Morning to talk about his belief that we are all telepathic and that he can speak psychically to dogs.
Well now he's gone and topped himself, by appearing to tell a New Zealand TV show that victims of sexual abuse "bring things on themselves."
As always with Mr Roache, his comments were oblique and slightly rambling but here's how the conversation went. While he was discussing famous men being accused of sexual misdemeanours, he told the show's host Garth Bray: "If you accept that you are pure love, and if you know that you are pure love and therefore live that pure love, these things won't happen to you."
Bray then asked: "To some people that sounds perhaps like you're saying victims bring things on themselves - is that what you're saying?"
Roache replied: "Not quite, but then yes I am, because everything that happens to us has been a result of what we have been in previous lives."
So (and we know this is all very much open to interpretation), he seems to be saying that if people do not accept they are made of pure love then the sins of previous lives are punished with abuse. Or something. It's all more than a bit crackers.
He has since appeared on TV and offered a sort of apology, but the damage has already been done.
However you interpret the comments, the whole thing has turned into a big furore, which only reflects badly on William Roache. He himself says that he has recently joined a "small group, not a cult" who gather regularly in Timperley and discuss spiritual beliefs. He says some of the group have "powerful minds" and he now seems intent of spreading his "pure love" message to anyone who will listen.
It has to be acknowledged that he is possibly treading on very thin ice with all this malarkey. Yes he's only an actor on Corrie (albeit the longest serving cast member) but the fact is he is asked on these shows because of his place in the most popular soap in the UK, he is therefore representing the soap, even when he discussing other matters. The show's producers may well begin to take a very dim view of his behaviour if he continues making such high profile gaffs and we wouldn't be surprised to see Ken Barlow disappear before the soap makes the move to the new set.
Tread lightly Mr Roache.