ITV boss Adam Crozier (you remember the guy who was such a success at the Royal Mail and FA!) has said that he doesn't intend to charge viewers for Coronation Street.
Speaking on the Today programme on Radio 4 this morning, he said that ITV was seeking new ways of making money. This includes "developing a pay strategy", including charging for high definition versions of ITV2, 3 and 4.
However, he said that it was likely that ITV1 would remain free. "I can't envisage a situation where ITV1 is behind a pay wall," he reassured listeners.
"We are developing a pay strategy - we made our first move on to pay TV by launching HD versions for ITV2, 3 and 4 which will launch during the autumn on Sky.
And he added: "What we need to do is to turn the organisation round to get it fit for purpose and move it on and start competing in these new markets."
Which will be a change for Crozier who didn't leave either the FA or Royal Mail fit for purpose in my opinion. At the Post Office he was responsible for massive job losses, the closure of 6,000 post offices, longer queueing time, later deliveries and a massive hike in the price of stamps while ensuring he got paid nearly £1 million a year.
At the FA he was perhaps most famous for bringing in England's first foreign manager, Sven-Goran Eriksson.
Also given the amount of advertising revenue that ITV must coin in from Coronation Street (not just from the TV programme but online where you are treated to not one but two pre-roll adverts before watching a 1 minute clip!), deciding to put the programme behind a pay wall would be pretty stupid even for Crozier to contemplate.

Ryan Connor has become the latest victim of Coronation Street producer Phil 'cull' Collinson and has been axed from Coronation Street.

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e of boosting ratings by plugging the hell out of the storyline for a few days. 
From: Coronation Street: August 30, 8.30pm. Will Hayley get to the wedding