Bellagio Time has signed up a two year deal with Coronation Street to create pieces inspired by Coronation Street's 50th anniversary, reports Licensing Biz.
The firm - which already has celebrity endorsements from the likes of Nikki Sanderson, Tina O'Brien, Denise Welsh and Richard Fleeshman - will be designing watches, clocks and pendants from £20 up to £200 for certain special editions. Also available will be one-off limited edition timepieces to be auctioned for charity.
"We are extremely excited to be working with ITV Studios in creating a unique collection of products in celebration of Coronation Street's 50th anniversary," Bellagio Time MD Mike Cohen told Licensing.biz." It's sure to be the first of many such deals to mark Corrie's Golden Jubilee as ITV looks set to cash in on the amazing success of the soap.
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