Chocolate Corrie

Cadbury's tie-in with Coronation Street is one of the most valuable programme sponsorship deals in Europe! If you remember the chocolate model of the Street that was shown before, during and after each episode, you may be interested to know that it was built by Aardman Animation, the Oscar winning creators of Wallace and Gromit. A total of nine different sequences were produced featuring a host of characters including a milkman, postman, the famous Cor onation Street cat and even one of Jack Duckworth's pigeons. The first step for Aardman Animation was to go along to the 'real' Coronation Street at Manchester's Granada Studios. Hundreds of measurements were taken and copious notes made on the finer details of the Street in preparation for the construction of the chocolate-look copy back at the Bristol studio. The street mock-up took an eight-strong team five weeks to build, using a variety of materials including plaster, silicone and rubber. The finished set covered 352 square feet, and included a staggering 50,000 bricks, 1,000 paving slabs, 9,000 cobbles and over 12,000 rooftop slates.

Ten litres of emulsion and a further ten litres of epoxy went into the creation. All the houses were reproduced in great detail, including the famous stone-cladding purchased by Jack and Vera Duckworth.
The chocolate Corrie model is now on display at Cadbury World in Birmingham.
You can read more about the chocolate Corrie model here.